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Shamaon — Lead
Hannah Reyes

Hannah Reyes

HOT 91Messaged
VP of Product · Cadence Labs (62 employees)
Austin, TX Profile

Intelligence

Funding Round
Why added

Cadence Labs closed a $14M Series A led by Amplify Partners on June 3, announced via TechCrunch. Hannah is named in the press release as the product lead driving the new analytics suite that the round is funding.

Qualification signals

Series A just closed, so there is fresh budget and a mandate to scale. Hannah owns product but the post-funding hiring plan lists three growth/PLG roles, meaning she is being asked to drive activation metrics she has never had to own before. Headcount under 75 fits our sweet spot, and she has been in seat only 8 months which usually means an appetite for new tooling.

Research

Company

Cadence Labs builds workflow-analytics software for mid-market ops teams. They came out of stealth in 2024 and now serve roughly 40 paying customers. The Series A doubles their runway and the public roadmap promises a self-serve PLG motion by Q4, which is a meaningful shift from their current sales-led model.

Prospect

Hannah joined from Pendo where she ran the core product analytics line for four years. She is clearly comfortable with quantitative product work but her public writing suggests she is wrestling with the org change of moving Cadence from sales-led to product-led. That tension is exactly where activation tooling lands.

Recent Activity

Posted last week: "Going from sales-led to PLG isn't a pricing change, it's an identity crisis for the whole company." The post drew 180+ comments, mostly other product leaders sharing the same pain. She also commented on a thread about onboarding drop-off being the silent killer of self-serve.

Conversation

YouM1AI2026-06-11

Hi Hannah, congrats on the Amplify round; your post on PLG being an identity crisis rather than a pricing change really stuck with me. Curious how you're thinking about instrumenting activation now that Cadence is going self-serve by Q4. Is onboarding drop-off the metric keeping you up at night, or is it something earlier in the funnel?

Open LinkedIn

Contact

Saved

Source

Funding-signal crawler (Series A)
Goal #1
Amplify Partners portfolio page

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