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Dept headcountSales · 10–50Previous companyStripeAnnual revenue$100MHeadcount100–500CountryUnited StatesJob titleHead of SalesTotal raised$50M–$100MIndustrySoftware DevelopmentLocationSan Francisco, CAFounded2005–2010TechnologiesSalesforceLeadership hireLast 30 days

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New Head of Sales hired — last 14 days Opened 6 sales-ops roles this quarter Added Salesforce to their stack

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Waterfall enrichment across 30+ data sources, combined with AI research, gives you verified contacts and rich person & company context. This is the actual lead view:

Lead 1 of 3
Prospect

Hannah Reyes

91HOT
Cadence Labs (62 employees) Austin, TX HIGH
Active buyerFunding roundAustin ✓
Profile funding-signal
FUNDING_ROUND funding-signal
Why added

Series A just closed, so there is fresh budget and a mandate to scale. Hannah owns product and the post-funding plan adds three PLG/growth roles — she’s suddenly accountable for activation metrics she’s never had to own. Headcount under 75 fits the sweet spot, and she’s only 8 months in seat, which usually means appetite for new tooling.

Qualification signals

Series A budget + explicit PLG hiring plan + sub-75 headcount + new-in-seat leader. The shift from sales-led to product-led is exactly where activation tooling lands.

Source
Methodfunding-signal
HypothesisPost-raise product leaders moving sales-led → PLG need activation analytics they don’t yet own.
EvidenceCadence Labs closed a $14M Series A led by Amplify Partners on Jun 3 (TechCrunch); Hannah is named as the product lead driving the new analytics suite the round funds.
Posthttps://linkedin.com/posts/hannahreyes_plg-activation
Viaamplifypartners.com/portfolio
Research
Prospect

Joined from Pendo where she ran product analytics for four years. Comfortable with quantitative product work, but her public writing shows she’s wrestling with the org change of moving Cadence from sales-led to product-led.

Company

Cadence Labs builds workflow-analytics software for mid-market ops teams. Out of stealth in 2024, ~40 paying customers. The Series A doubles runway; the public roadmap promises a self-serve PLG motion by Q4.

Recent activity

Posted last week: “Going from sales-led to PLG isn’t a pricing change, it’s an identity crisis for the whole company.” 180+ comments from other product leaders. Also commented on a thread about onboarding drop-off being the silent killer of self-serve.

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outbox — email
RE: Quick question about your prospecting To Paco · 8m · Opened 25 Jan, 12:53

Hi Paco, I saw on your profile that you care about innovation and tooling. As a sales leader, do you find your team burning hours on manual prospecting — hunting phone numbers and company info by hand?

AI-generated · your voice

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4 hrs
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Reply rate

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shamaon — inbox
Inbox 412 conversations Priority first
Jonas Keller Sales Ops @ Vantry 5m

Yeah, happy to take a look. I’m free on Thursday around 3pm.

Meeting booked
Dana Whitfield Head of Sales @ Corevale 1h

This solves a real pain for us. Pricing feels fair, just need internal sign-off.

Interested
Luca Moretti Growth Lead @ Brightrail 21m

Looping in a colleague who owns our merchant-facing tools.

Referred
Maya Chen Partnerships @ Quillbase 12m

This looks promising. Can we grab 20 minutes next week to explore an integration?

Meeting booked
Emily Park Product Manager @ Loopdesk 2h

Booked time on Thursday. Curious about integration effort on our side.

Meeting booked
reply — draft
AI draft reply

Sounds great — Thursday at 3pm works on my end. I’ll send a calendar invite, but here’s the meeting link in the meantime. Looking forward to it!

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